North Nowhere

Resume

Vito Gesualdi
San Gabriel, California | 857-294-7262 | vitogesualdi@gmail.com

General Employment

CURRENT EMPLOYMENT

Self Employed
Video Producer (October 2013 – Current)

  • • Directed various video projects showcasing upcoming video game and tabletop game releases.
  • • Provided guidance to clients on how to best target their chosen demographic.
  • • Filmed on-site event footage, and directed commercial actors for live action segments.
  • • Notable clients include Iron Galaxy, Soda Pop Miniatures, and GungHo Online Entertainment.

White Wizard Games; Framingham, MA
Lead Graphic Designer (May 2013 – Current)

  • • Responsible for all major graphical elements of the tabletop and digital card game Star Realms, including game design and packaging. (UI).
  • • Provided guidance for other product lines, including Hero Realms and Epic Card Game. (UI).
  • • Created graphic assets / brand guidelines to help subcontracted artists maintain cohesive product identity.
  • • Helped build and promote five major crowdfunding campaigns, three of which exceeded $500k in backing.
  • • Star Realms has been nominated for several major board game awards, including South by Southwest’s (SWSW) Table Top Game of the Year.

PAST EMPLOYMENT

Midnight City; Oakland, CA
Creative Director (August 2013 – October 2014)

  • • Acted as director of original video content for subsidiary of video game publisher Majesco.
  • • Created digital and in-store kiosk trailers for all flagship titles, including Double Fine’s “Costume Quest 2” and Blue Isle’s “Slender: the Arrival.”
  • • Helped establish brand identity through production of unique content celebrating independent game creators.
  • • Provided on-site coverage and public relations support at important gaming events, including Tokyo Game Show and PAX Prime.

Destructoid.com; San Francisco, CA
Editorial Staff / Cameraman (January 2013 – July 2013)

  • • Provided journalistic coverage on the topic of electronic gaming, including news coverage, consumer reviews, and editorials.
  • • Acted as cameraman for multiple Los Angeles events. Responsible for all aspects of production including lighting, sound, cinematography and editing.

Effbees Inc; Culver City, CA
Social Media Consultant / Community Manager (October 2011 – February 2013)

  • • Helped build authentic social media campaigns for multiple Fortune 500 companies, including popular fast-food brands, lifestyle retailers, and video game publishers.
  • • Assisted in the daily management of social media feeds, crafting unique content for use on Facebook, Twitter and company blogs.
  • • Facilitated brand discussion, responding to fan posts in-character, directing consumers to the proper customer service channels, and deleting inappropriate content and spam posts.
  • • Edited custom video content to play on store kiosk displays nationwide.

GameZone.com
Senior Editor (August 2011 – October 2012)
Editorial Staff (July 2010 – July 2011)

  • • Provided editorial direction and content for popular internet website concerning video games.
  • • Managed a rotating staff of 10-12 freelance writers and video producers, dictating editorial content and arranging for timely coverage of gaming news and retail releases.
  • • Fully responsible for all aspects of production on various original video productions, including concept, script, directing and editing.
  • • Provided coverage of various high-profile gaming events like E3 and PAX, conducting developer interviews, game previews, and special event spotlights.

DraftMagic.com
Webmaster/Editor in Chief (March 2010 – March 2014)

  • • Directed a growing staff of 8-10 freelance writers and video producers covering the hobbyist card game Magic: The Gathering.
  • • Used targeted SEO strategies to encourage site growth, providing detailed keyword usage guidelines to contributors.
  • • Implemented aggressive video content strategy, with DraftMagic’s YouTube account receiving 250,000+ video views monthly in 2013.

Povo Inc; Boston, MA
Account SEO Manager (June 2009 – December 2010)

  • • Worked to optimize web presence and improve search engine rankings for a rotating client base of 40+ Boston area businesses and restaurants.
  • • Created tailored SEO content for use on priority business listing sites including Google Maps, Bing Local, Yahoo Local, Yelp and others.
  • • Assisted clients in establishing a strong social media presence, including the set-up and maintenance of Facebook business pages, Twitter accounts and Constant Contact email marketing.
  • • Provided website maintenance and support to clients, working to update existing pages and fix faulty HTML and CSS code.

GameStop; Amherst, MA
Register Jockey (October 2004 – December 2008)

  • • Sold shiny electronic distractions to local area youth to try and keep them away from “the drugs.”
  • • Languages and Software – HTML, CSS, Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver, Adobe Premiere, Adobe After Effects, Final Cut Pro, Microsoft Word, Microsoft PowerPoint, Microsoft Excel.
  • • Social Media & Advertising Platforms – Bing Local, Facebook for Business, Google AdSense, Google AdWords, Google Local, Twitter, Yahoo Local, YouTube Partner Program, WordPress, Twitch.
  • • Operating Systems – Windows, Macintosh, Linux.