Resume

Christopher Vito Gesualdi
5906 Monte Vista St, Los Angeles, California, 90042| 857-294-7262 | vitogesualdi@gmail.com

General Employment

Gamezone.com
Senior Editor (August 2011 – Current)
Editorial Staff (July 2010 – July 2011)

• • Provided editorial direction and content for popular internet website concerning video games.
• • Managed a rotating staff of 10-12 freelance writers and video producers, dictating editorial content and arranging for timely coverage of gaming news and retail releases.
• • Fully responsible for all aspects of production on various original video productions, including concept, script creation, directing and editing.
• • Completed coverage of various high-profile gaming events such as E3 and PAX, conducting developer interviews, game previews, and event spotlights.
• • Interacted regularly with company representatives and various PR firms in order to secure exclusive news and game previews.

DraftMagic.com
Site Owner (March 2010 – Current)
Webmaster/Editor in Chief (March 2010 – August 2011)

• • Directed a growing staff of 8-10 freelance writers and video producers covering the hobbyist  card game “Magic: The Gathering.”
• • Solely responsible for all aspects of website direction and maintenance.
• • Implemented aggressive SEO strategies to encourage site growth, targeting specific keywords and providing detailed SEO guidelines to contributors.
• • As the sole editor helped site traffic grow from nothing to 5,000+ unique website hits daily, with over 3,000,000 total video views.

Effbees Inc; Culver City, CA – Social Media Campaign Manager (June 2010 – October 2011)

• • Worked to help build a concise and authentic social media campaign for a well-known division of an internationally marketed computer brand.
• • Planned and scheduled gamer-centric content meant to play off the campaign’s existing advertising, using the voices of established characters to engage fans on social channels like Twitter and Facebook.
• • Helped to facilitate brand discussion, responding to fan posts in-character, directing complaints to the proper customer service channels, and deleting inappropriate content and spam posts.

Povo Inc; Boston, MA – Account SEO Manager (June 2009 – December 2010)

• • Worked to optimize web presence and improve search engine rankings for a rotating client base of 40+ Boston area businesses and restaurants.
• • Created tailored SEO content for use on priority business listing sites including Google Maps, Bing Local, Yahoo Local, Yelp and others.
• • Assisted clients in establishing a strong social media presence, including the set-up and maintenance of Facebook business pages, Twitter accounts and Constant Contact email marketing.
• • Provided website maintenance and support to clients, working to update existing pages and fix faulty HTML and CSS code.

Contractual / Freelance Work

Decked Studios: Singapore – Editorial and Graphic Contractor (Various Dates, 2011)

• • Provided graphic design, and editorial support for the iPhone apps ‘Decked Drafter’  & ‘You-Go Builder’
• • Created product logo, app icon and splash screen for each app, in addition to eight animated banner ads for various web promotions.
• • Created all product description and marketing materials for use on Apple’s App Store, as well as the official product homepage.
• • Handled all localization of the  product, editing rough copy to maintain general ideas while making the content more engaging to an American audience.

Nubbernaut Studios: Northampton, MA – Art Director (April 2010-May 2011)

• • Acted as concept lead and primary designer for Xbox 360 arcade game ‘Ranger Wars.’
• • Designed the majority of the game’s content, including six distinct stages, animated character graphics, title screens and GUI elements.
• • Established all aspects of the game’s world, including characters, settings and overall graphical identity.
• • Directed a team of three additional graphic contributors, helping to maintain an obvious graphical synergy despite differing art styles.

Sazze.Com – Contracted Reviewer (February 2009 – March 2009)

• • Responsible for candid reviews of various products, providing content to help promote a new social networking site.
• • Wrote over 100 capsule reviews in a one month period

Sega of America – Beta Tester (June 2006)

• • Beta tested the video game Pocket Kingdoms, for the Nokia N-Gage.
• • Responsible for comprehensive write-ups of any bugs encounters so as to assist the development team in preparing the game for launch.

Gameforms.com – Letters Columnist (September 2005 – July 2006)

• • Wrote a regular letters column for popular internet website concerning video games. Column ran daily, Mondays through Fridays.
• • Maintained contact with various gaming companies, often receiving exclusive press materials or promotional content for review.

Education

• • University of Massachusetts, Amherst; Amherst, MA – Bachelor’s in English (2004 – 2008)
• • Amherst Regional High School; Amherst, MA – General Studies Diploma (2000-2004)

Awards

• • (Fall 2005) University of Massachusetts, Amherst: Dean’s List
• • (Summer 2007) University of Massachusetts, Amherst: Dean’s List

Computer Skills

• Languages and Software – BASIC, Java, HTML, CSS, Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver,  Adobe Premiere, Final Cut Pro, Microsoft Word, Microsoft PowerPoint, Microsoft Excel, Microsoft FrontPage, Microsoft Outlook, WordPress.

• Social Media & Advertising Platforms – Bing Local, Facebook for Business, Google AdSense, Google AdWords, Google Local, Playwire, Twitter, Yahoo Local, YouTube Partner Program.

• Operating Systems – Windows, Macintosh, Linux.